outdoor exploration meets mindful production

hookchute is an outdoor clothing brand dedicated to sustainability, community, craft, adventure, and technicality.

each item is designed, cut, and sewn by hand, in designer and owner brennah strange's living room. this intimate process ensures unmatched attention to detail and quality.

with the fashion industry ranking as the second most polluting industry in the world, hookchute is committed to doing things differently. by embracing handmade sustainable practices, we eliminate excess inventory and reduce waste through our made-to-order process. with a production lead time of 1-3 months, we focus on creating only what’s needed, providing gear that’s as unique as the adventures it accompanies.

crafted with care